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Automotive Innovations Sponsors Ben Hobson 213 Formula Drift Racing Team for 2022 Season



Automotive Innovations Sponsors Ben Hobson 213 Formula Drift Racing Team for 2022 Season

Kansas City, MO – April 4, 2022

Automotive Innovations (Ai), an all-in-one solution that allows auto dealers to replace multiple tools, increase profits, and get real-time visibility into their business, today announced the sponsorship of the Ben Hobson 213 Formula Drift Racing Team for the 2022 Season.

Formula Drift is the #1 Millennial motorsport, bringing the most dynamic elements of traditional motorsport, including the big crash, door-to-door racing, and smoky burnouts to every run throughout the entire competition. It is a 32-car bracket head-to-head competition similar to an NCAA/March Madness basketball tournament. The field is seeded based on how they individually qualify.

Entering the 19th season in 2022, Drift is an 8-round series in major American markets with drivers from all over the world. It is the #1 most engaged sport on social media with 40+ million content views, the #2 most followed American motorsport on social media, and the #1 motorsport for millennials on social media. The sport is judged similar to surfing or skateboarding. It’s not who gets to the finish line first but which driver has more car control while exhibiting the most extreme style. The winning driver moves on until there is a winner.

Ben Hobson, team driver, and Vice President is a 28-year-old Formula Drift ProSpec driver, based out of Atlanta, Georgia. He started his career in 2015 and has attended over 60 competitions in two different countries, and more than 10 states. His love of drifting led Hobson to take a rolling shell 1995 Nissan 240SX and turn it into a machine that is well known for being fast and rowdy. In 2020 Hobson won the Lone Star Drift Pro-Am Championship earning his Formula D Pro license.

“I am so excited to sponsor this great team and driver, being so passionate about the sport, and you can bet I will be at every round! The sponsorship makes sense to me both from a personal and business perspective. Joey Hobson, the team President, is a good friend and long-time auto dealer. He uses Ai in his store as it serves as a good spotter for his business,” said Hoss Devine, CEO/President of Automotive Innovations. “For performance sports or running a business having a spotter is a must to tell you in real-time what adjustments you need to make to win. How good your spotter is at reading the field or the track is the first step to having success. The second crucial step is how your team executes the information you are being fed. Running a business is no different. You must have something that tells you in real-time what adjustments you need to make to win. That is what Automotive Innovations does for franchised auto dealerships. It enables them to know what levers they need to pull or things you need to do in real-time as the first step to true success.”

Ai consolidates six core dealer products into one 360-degree operating solution for the most comprehensive and accurate suite of analytics and operational tools on the market. The solution was founded on simplicity, one login, and one price, to positively impact business in the moment – not in retrospect. Ai’s automotive solutions are designed to increase sales and gross profits in the showroom, F&I office, and on the service drive, at a fraction of the price of acquiring these solutions independently.

“Hoss and his team at Ai are the best possible sponsors. He loves the sport and as a dealer myself that uses Ai, I can understand the great correlation between having a good spotter on the racecourse and for your business. I am thrilled to have his backing and look forward to our best year yet!” stated Joey Hobson, Team President and General Manager/Managing Partner at Lithia Springs Ford.

To learn more visit Automotive Innovations or call 833-794-0810.

Schedule a Demo Today!

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Automotive Innovations Announces Former Cox Auto Exec Darrel Ferguson as VP Sales Amid National Expansion



Automotive Innovations Announces Former Cox Auto Exec Darrel Ferguson as VP Sales Amid Expansion

Kansas City, MO – February 21, 2022

Automotive Innovations (Ai), an all-in-one solution that allows dealers to replace multiple tools, increase profits, and get real-time visibility into their business, today announced the appointment of veteran automotive executive Darrel Ferguson as Vice President of Sales. This comes as the organization experiences strong growth.

Ferguson will be responsible for leading Ai’s go-to-market strategy, driving business growth with both new and existing customers. He draws upon past auto industry experience spanning over three decades, including retail, general management, and dealer principal roles, to further Automotive Innovation’s national expansion plans.

“Bringing Darrel on is a huge win for our company. He is a strategic sales leader with an incredible track record. Darrel has a strong background in performance management leadership combined with hands-on knowledge gained from working both in dealerships and with leading vendors, including Cox Automotive. He knows how to help dealers achieve profitability, improve efficiency and satisfaction. This makes him well-positioned to lead our sales organization as we continue to evolve and expand,” said Hoss Devine, CEO, and Founder of Automotive Innovations.

Before joining Ai, Ferguson was Director of Performance Management at Xtime, a Cox Automotive Company offering Fixed Operations software servicing over 7,000 dealerships with $150M in annual revenue. And before that, he served as the Director of Performance Management for another Cox Automotive company, vAuto, Inventory Management Software servicing over 10,000 dealerships with $250M in annual revenue. Rounding out over 30-years in the automotive industry, before vAuto, Ferguson spent six years as General Manager/Partner at two large, franchised auto dealerships.

Commenting on why he chose to join Automotive Innovations, Ferguson stated, “I was blown away the first time I got to see the software. It truly is the most powerful automotive management tool I have ever seen, but even better it was created by a car guy, so it is intuitive for car people. I believe it is time for dealers to have better options custom-tailored to their operations. For far too long we have been forced to conform to big companies’ ideas of how things should be. My background as a dealer makes me appreciate what we have created at Ai.”

Ai consolidates six core dealer products into one 360-degree operating solution for the most comprehensive and accurate suite of analytics and operational tools on the market. The solution was founded on simplicity, one login, and one price, to positively impact business in the moment – not in retrospect. Ai’s automotive solutions are designed to increase sales and gross profits in the showroom, F&I office, and on the service drive, at a fraction of the price of acquiring these solutions independently.

To schedule a time to see Ai up close and personal at NADA 2020, Thursday, March 10, through Sunday, March 13, 2022, click here. To learn more visit https://automotiveinnovations.com/ or call 833-794-0810.

Schedule a Demo With Darrel!

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Automotive Innovations Gains Certification with Dealertrack



Automotive Innovations Gains Certification with Dealertrack


Kansas City, MO – October 11, 2021

Automotive Innovations (Ai), an all-in-one solution that allows auto dealers to replace multiple tools, increase profits, and gain real-time visibility into their business, announced today that it has received Opentrack certification and integration with Dealertrack DMS. The Opentrack integration allows bi-directional integration between the Dealertrack DMS and Automotive Innovation’s platform.

“Becoming an Opentrack-certified partner allows us to provide our Automotive Innovations and Dealertrack DMS clients a seamless and integrated experience to our all-in-one solution that delivers the data dealers need to make immediate decisions that impact profitability across the entire dealership,” said Hoss Devine, Ai CEO & Founder. “Given today’s fierce competition for sales, it’s more important than ever for a dealership’s solutions to work together efficiently. Ai, built from the ground up, delivers six core dealer products in one single sign-on 360° operating solution at one low price. It positively impacts business in real-time when it matters most.”

Ai was created for car guys by car guys and that is reflected in its ease-of-use and solutions that deliver the data dealers need to make immediate decisions. OpsVision™, Ai’s business intelligence tool provides meaningful insights into the dealer’s primary profit centers, helping dealers to identify profit opportunities in real-time so they can act immediately to positively impact their bottom-line. Ai’s suite of solutions also includes SmartChoice™, an intelligent F&I Menu product, SmartDesk™, an interactive digital menu presentation and e-contracting system, ReconCentral™, a used vehicle reconditioning tool that connects processes to people, DayTracker™, an intelligent scheduling solution that improves the customer experience and brings organization to the customer delivery experience, and Ai University™, an LMS training, certification, and onboarding system that’s customizable to the dealer’s training philosophy and curriculum.

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Automotive Innovations Joins CDK Global Partnership Program



Automotive Innovations Joins CDK Global Partnership Program


Kansas City, MO – September 27, 2021

Automotive Innovations (Ai), an all-in-one solution that allows auto dealers to replace multiple tools, increase profits, and gain real-time visibility into their business, today announced it has become a participant in the CDK Global Partner Program, the largest third-party marketplace of automotive applications and integrations. CDK Global, Inc. (Nasdaq: CDK) is the largest provider of integrated information technology and digital marketing solutions to the automotive retail industry.

As a member of the CDK Partner Program, Automotive Innovations will provide dealers and OEMs applications that help them drive their business forward. With access to the extensive CDK customer base, partners have the opportunity to build solutions impacting nearly every area of business within the modern dealership, ranging from sales to service to data intelligence.

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“We’re excited about partnering with CDK and leveraging their integration platform to power the real-time data exchange that drives Ai’s innovative and intuitive solution,” said Hoss Devine, Ai CEO & Founder. “At the heart of Ai is our consolidated approach to dealership operational software solutions. For too long, dealers have had to rely on stand-alone solutions or omni-solutions formed through acquisitions that typically don’t work smoothly together. Ai was built from the ground-up to deliver six core dealer products in one 360-degree operating solution with one login and one low price to positively impact business in real-time when it matters most.”

Ai was created for car guys by car guys and that is reflected in its ease-of-use and solutions that deliver data dealers need to make immediate decisions. OpsVision™, Ai’s business intelligence tool provides meaningful insights into the dealer’s primary profit centers, helping dealers to identify profit opportunities in real-time so they can act immediately to positively impact their bottom-line. Ai’s suite of solutions also includes SmartChoice™, an intelligent F&I Menu product, SmartDesk™, an interactive digital menu presentation and e-contracting system, ReconCentral™, a used vehicle reconditioning tool that connects processes to people, DayTracker™, an intelligent scheduling solution that improves the customer experience and brings organization to the customer delivery experience, and Ai University™, an LMS training, certification, and onboarding system that’s customizable to the dealer’s training philosophy and curriculum.

“We are pleased to introduce Ai as the newest member of the CDK Global Partner Program,” said Sandy Orlando, Senior Vice President, CDK Data Services and Fortellis. “Ai is a welcome addition to our vibrant program which provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

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Tony Gomez Hired as Chief Operating Officer



Tony Gomez Hired as Chief Operating Officer


Kansas City, MO – August 30, 2021

Gomez brings over thirty years of experience in automotive retailing and technology solutions, serving most recently as Chief Executive Officer (CEO) & Partner of ZipDeal, a customer-driven, digital vehicle delivery system that unifies and monetizes the key touchpoints between the end of vehicle negotiations and entering the F&I office.

Gomez also served as COO of CallRevu, one of the industry’s premier call management solutions serving thousands of auto dealers across the country.  During his tenure, his team grew the company over 200 percent before being acquired by Serent Capital, a private equity firm home-based in San Francisco, CA. Previously, he served as Platform President of a large Midwest dealer group with 10 rooftops and 15 franchises supporting over 350 team members. Prior to that, he was the Managing Partner & General Manager of Capital Honda in Okemos, MI, from 2004 to 2011. 

“Tony has unparalleled experience in all aspects of automotive retailing and is known for developing high performance teams and creating, implementing, and scaling business models to drive bottom-line results,” said Hoss Devine, CEO and Founder of Ai. “He’s also a car guy who’s been in the trenches and knows the ins and outs of managing a dealership. This understanding is invaluable as we bring our solution to market to help dealers gain immediate visibility into their businesses with actionable data that enables real-time, impactful decisions.”

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Ai consolidates six core dealer products into one 360-degree operating solution for the most comprehensive and accurate suite of analytics and operational tools on the market. The solution was founded on simplicity, one login, and one low price, to positively impact business in the moment – not in retrospect. The spectrum of Ai’s automotive solutions are designed to increase sales and gross profits in the showroom, F&I office, and on the service drive, at a fraction of the price of acquiring these solutions independently.

Commenting on his new role at Ai, Gomez stated, “I’m excited to work with Hoss and our whole team of industry veterans to bring our solution to dealers across the country. Ai was developed for car guys by car guys and that’s reflected in how easy it is to use and how it delivers real-time data so dealers can make decisions when it still counts, not after the fact. Today, too many dealers have to stitch together data from multiple technology providers to create their own spreadsheets to manage their businesses. That’s a poor use of management’s time and more often than not, it’s managing by results, which is an ineffective business model. With Ai, they get immediate data, for immediate decisions, while opportunities are still viable.”

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Automotive Innovations Launch Release



Automotive Innovations Launch Release


Kansas City, MO – August 16, 2021

The most comprehensive and accurate suite of analytics tools to date was founded on simplicity, one login, and one low price, to positively impact business in the moment.

Automotive Innovations(Ai), an all-in-one solution that allows dealers to replace multiple tools, increase profits, and get real-time visibility into their business, launched today. The 360-degree operating solution offers one platform with an entire spectrum of automotive services to increase sales and gross profits in the showroom, F&I office, and service drive, all at a fraction of the price of acquiring these solutions independently.

Industry veteran Hoss Devine began creating Ai in 2016 after identifying the need to consolidate all of a dealer’s supporting technology under one platform. After a successful pilot, Ai is now in broad release for all dealers to deliver meaningful real-time, actionable data to executive-level and front-line management. It offers a format dealers can digest and act on to positively impact business in the moment – not in retrospect. The platform is unique because it provides six products in one.

Schedule a Demo Today!

“Dealerships have a lot of technology solutions but for us car guys it goes back to wanting easy-to-use products that offer immediate visibility into our business so we’re not managing by looking in the rearview mirror,” said Devine. “Ai pulls information from the dealer’s core systems and feeds that data into performance to easily identify and act on the critical KPIs that are most important and impactful to their bottom-line.” Devine went on to say, “There’s no reason dealers should have to download data from multiple technology providers and consolidate it into spreadsheets they have to build just to be able to look at data in a way that’s meaningful to them. Our solution removes that time-consuming task and frees dealers and their teams to manage their business with the real-time intelligence they need.”

Ai’s easy-to-use and intuitive software allows dealership management to know in the moment exactly what’s happening with fixed and variable operations, used car reconditioning, F&I, sales, and scheduling. Managers can stop managing by results and instead use real-time data and manage desired outcomes in the moment while opportunities are still viable.

Ai solutions apply to real-world dealership scenarios, are native to one platform, and require only one login. Consolidation also provides a less expensive solution for better ROI. The platform currently includes six products with more under development:

  • OpsVision – The flagship business analytics software combines data from a dealer’s current systems with artificial intelligence to populate interactive and drillable dashboards for variable and fixed ops to deliver actionable data and pinpoint possible trouble spots – complete with mobile alerts.

  • Recon Central – Recon software organizes, consolidates, and connects the process to management to provide a real-time snapshot of vehicles, estimated KPIs, and inefficiencies in the process, all accessible by desktop, tablet, and mobile device.

  • SmartChoice – The interactive, intelligent, and innovative digital F&I menu is driven solely by a customer’s personal ownership and driving habits, with dealer pricing control, live menu reconfiguration, and e-contracting.

  • DayTracker – Brings organization to chaos with a shared scheduling solution that allows salespeople, service advisors, and management to create appointments without conflict and feature them on display monitors in the showroom and service drive.

  • SmartDesk – The only seamless custom desktop integration that is compatible with virtually all DMS providers, affordable, and requires no monthly maintenance fee.

  • Ai University – The learning management system for onboarding staff, custom trainings, meetings in a box, and the ability to track staff course completion and score to stay on top of additional training needs.


“We know car guys because we are car guys,” said Devine. “Ai is the direct product of what we wanted to manage a dealership. It makes data analysis a snap, delivers quality reporting, is easy-to-use, and costs as much as 50 percent less than the solutions it replaces. It takes car guys to deliver what car guys need.”