SmartChoice™ is an interactive, intelligent and innovative F&I Menu solution that truly speaks to today's consumers. It's not just a one-size-fits-all approach to financing and insurance, but a personalized experience that is tailored to each individual user and customer. By understanding their personal ownership and driving habits, SmartChoice™ creates a unique, vibrant and engaging presentation that not only informs, but also educates and empowers your customer to make the best financial decisions for their own personal needs. It's not just about buying a car, it's about creating a personalized and memorable experience that resonates with the customer on a deeper level and brings them back to you, over and over again